More Flights, More Hotels, a Longer Season: What Tourism Leaders Expect for the Grand Strand in 2027
The Grand Strand’s tourism machine is adjusting to a more careful traveler, according to the latest marketing update from Visit Myrtle Beach.
Where the numbers stand
- Occupancy: hotels have generally beaten forecasts this year but are still running below 2025.
- Two-speed demand: higher-income travelers are keeping upscale properties busy, while tighter budgets are weighing on economy and midscale hotels.
- Spending: domestic visitor spending is up, though the figures aren’t adjusted for inflation. International visitors remain a soft spot.
- 2027: the early outlook looks much like 2026, with some risk of softer results.
What’s growing
- Air service: Breeze Airways announced 11 more nonstop routes through Myrtle Beach International Airport, a big deal for a destination long dominated by drive-in visitors.
- Building: about 80 lodging projects are proposed, planned or under renovation, along with new dining and entertainment.
- Groups: meetings and conventions are leading group sales, with some business already booked into 2031 and 2032.
A year-round push
Visit Myrtle Beach is running five seasonal campaigns timed to when travelers actually book, along with a “Make More Myrtle Moments” campaign encouraging longer stays. It’s the same shift we’ve been tracking: the Strand is becoming a year-round destination, not just a summer one.
What it means for visitors
For travelers, the off-season is the value play. Fall and winter bring lower rates on oceanfront rooms, more nonstop flight options, and a full holiday calendar from mid-November through New Year’s.
Where to stay: Oceanfront condos and resort suites with fall rates are available at Myrtle Beach Seaside Resorts. Book early for Thanksgiving weekend, when the Strand fills up.
Sources: Visit Myrtle Beach Partner Connect. Dates and prices can change, so confirm with organizers before you go.
